Ziplife Foods

Zip Dips is a gut-healthy, probiotic dip brand bringing the benefits of fermented foods to everyday snacking without feeling medicinal. The founder came to Bullish to develop a distinctive brand identity and launch with a compelling platform that creates early advocacy.

Zip Dips was the winner of our $25k for 2025 program, a brand identity sprint where an ambitious early-stage consumer brand is awarded access Bullish’s design services. We created a vibrant identity and packaging system that leads with flavor and fun — repositioning probiotic dips as delightful, not dutiful.